The Cube

Location: Etihad Town Pahse 1, Raiwind Road, Lahore

The Cube Tower

Status

Under Construction

Project Type

Commercial

Project Area

36 Marla

Start date

16 July 2026

Design Philosophy

At The Cube, we believe great architecture should do more than make an impression — it should create opportunity.

Developed by Athar Associates, The Cube brings together contemporary architecture, thoughtful planning, and commercial functionality to create a destination designed for the way people live, work, and do business today.

Every element — from the distinctive façade and premium finishes to the carefully planned commercial spaces and hospitality experience — has been designed with purpose, accessibility, and long-term value in mind.

The result is a development that doesn’t simply occupy its surroundings — it adds character to them.

Thoughtfully designed. Purposefully developed. Built to last.

Key Features

Premium retail and business spaces designed for modern enterprises.

Experience the convenience and comfort of Flatties Hotel within The Cube.

A contemporary landmark designed to create a distinctive identity.

Strategically positioned for accessibility, visibility, and connectivity.

A destination where businesses can establish, grow, and thrive.

Developed by Athar Associates with a commitment to quality, trust, and lasting value.

The Cube brings retail, business, and hospitality together in one thoughtfully planned development — creating an environment designed for people, brands, and investment.

Connected to Everything That Matters

Perfectly situated along Ocean Boulevard, the residence offers effortless access to essential lifestyle destinations — from shopping and dining to education and healthcare.